CASE STUDY
GeoConnexion International
The Client:
GeoConnexion is an independent B2B publisher producing a specialist technology magazine for the geospatial and location intelligence sector. With a small, distributed team — three editors based in different parts of the UK and a sales director working overseas — their production operation had grown difficult to manage effectively.
The Brief:
The magazine needed a design refresh. But the more pressing challenge was structural: how do you run a coherent editorial and advertising production workflow when the people who need visibility of it are scattered across multiple locations and time zones?
What We Did:
ATG connected the full GeoConnexion team — editors and sales director alike — to our PageTrak and AdTrak workflow platforms. Both systems are browser-based, so location was immediately irrelevant. Tailored dashboard training for each team member meant everyone understood what they were looking at and how to use it from day one.
Alongside the systems onboarding, ATG delivered a design refresh that modernised the magazine's visual identity while preserving the authoritative, technical tone that its specialist readership expects.
The Outcome:
A geographically dispersed team that had previously struggled to maintain production visibility now operates with a shared, real-time view of every editorial page and every advertising booking - accessible from anywhere, at any time. The design refresh gave the title a more contemporary feel without alienating its core audience. A neat solution to what had felt like a complicated problem.